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CASE STUDY · PILOTO ASIA · SINGAPORE

+32% year-on-year lead growth for Piloto Asia, a Singapore corporate services firm

Piloto Asia, a corporate services firm headquartered in Singapore, grew leads 32% year on year. Monthly search impressions more than doubled in seven months, reversing a year-long decline.

Client

Piloto Asia, a corporate services firm headquartered in Singapore

Engagement

Ongoing SEO and content engagement, since 2025

Services

SEO · Content · Conversion · AI workflows

Results

+32% leads year on year (2026 vs 2025) · Monthly search impressions 528K → 1.14M in seven months · Monthly clicks +117%

Sources

Client CRM data (leads) · Google Search Console (search)

The problem

Search traffic had been declining for about a year, and the website wasn’t pulling its weight as a source of leads. Marketing had to show it could bring in more qualified enquiries and tie spend to results.

What we did

The work ran in stages through 2025 and 2026:

  • Focus: refocused the site on the services that bring in clients.
  • A content engine for Google and AI answers: guides and service pages rebuilt with answer-first sections, tables, FAQs, schema and clear calls to action, produced with AI-assisted workflows.
  • Click-through: titles and descriptions reworked so more searchers click.
  • Measurement: leads tracked in the CRM, and marketing spend tied to performance goals.

Results

Monthly search impressions grew from 528K to 1.14M (about 2.2×) in seven months, and monthly clicks rose 117%, reversing a year-long decline. Source: Google Search Console.

Leads grew 32% year on year, 2026 against 2025. Source: client CRM data.

+32%

Year-on-year lead growth

528K → 1.14M

Monthly search impressions, 7 months

+117%

Monthly clicks

What’s next

The engagement continues, with the content engine and AI search visibility work.

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